Custom Wine Tours Planned Around Your Group
Private wine tasting in Sonoma should feel easy, personal, and fun. Instead of spending hours calling wineries and trying to coordinate reservations, let Sonoma Wine Rides help you create a smooth, well-planned day built around your group size, timing, tasting style, and pickup location.
Whether you already know the wineries you want to visit or need recommendations, we can help map out a private Sonoma wine tour that fits your goals. From laid-back tasting days to celebration weekends, we work to make your experience simple from the first call to the final drop-off.
What's Included
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Private transportation for your group of up to 14.
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Pickup and drop-off within the service area.
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Itinerary assistance, if needed.
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Help identifying wineries that fit your group and schedule.
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Reservation assistance where available.
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Fuel charges and taxes.
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20% gratuity automatically added to your final total — no need to calculate at the end of the day.
Tasting fees charged by wineries are not included unless specifically stated.
Private Tour Pricing
Private tour pricing is based on a combination of tour length and group size:
$100.00 per hour + $40.50 per person
A 20% gratuity is automatically added to your final total.
Private tours accommodate groups of up to 14 guests.
Most private tours run 5–6 hours, which gives your group time to visit 3–4 wineries at a
relaxed pace with a lunch break in between. Shorter and longer tours are available.
Here are a few examples to help you estimate your total:
G R O U P S I Z E T O U R L E N G T H B A S E C O S T W I T H G R A T U I T Y
2 guests 5 hours $581.00 $697.20
4 guests 5 hours $662.00 $794.40
6 guests 6 hours $843.00 $1,011.60
10 guests 6 hours $1,005.00 $1,206.00
14 guests 6 hours $1,167.00 $1,400.40
Tasting fees at each winery are paid separately and typically range from $20–$35 per person at most of the wineries we recommend. Guided tours, barrel tastings, and premium winery experiences may cost more. You have complete control over your itinerary and the tasting experiences you choose.
We handle winery reservations on your behalf whenever possible. Some wineries may require prepayment or a deposit — we'll coordinate the reservation process with the winery and keep you informed every step of the way.
Not sure what works best for your group? Book a free consultation and we'll help you plan
the right tour length and itinerary.
Should your tour extend beyond the time booked, additional time is charged at $30.00 per 15 minutes.
What to Expect on Your Private Tour Day
Morning Pickup — Your driver arrives at your hotel, vacation rental, or Airbnb at the time
you've chosen together. Most groups start between 10:00 and 11:00 AM, but private tours
offer flexibility to depart earlier or later based on your plans.
First Winery — The day begins at a winery selected to match your group's preferences.
Whether you love bold Cabernets, crisp Chardonnays, or want to explore something new, we
help match you with tasting rooms that fit your style. Private appointments mean your group
gets personal attention from the winemaker or tasting room staff. New to wine tasting? Our
wine tasting etiquette guide covers everything you need to feel confident at your first pour.
Lunch Break — Between stops, your group can enjoy lunch at a winery with food service, a
nearby restaurant, or bring your own picnic. We're happy to suggest local favorites or help
arrange reservations based on where the day takes you.
Additional Wineries — Most groups visit 3–4 wineries over the course of the day, though the
pace is entirely up to you. We allow flexibility to extend the day at the last winery. If you are having
an amazing time, we are happy to extend the day for you.
Drop-Off — At the end of the day, we bring your group back to your accommodation relaxed,
happy, and with plenty of new favorite wines to talk about. Most tours wrap up between 4:00
and 5:00 PM.
How Private Tour Planning Works
Tell us about your group
Once you've booked your private Sonoma wine tour date, we'll reach out to gather the key details that make your day perfect.
Let us know:
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Your group size
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Where you're staying (for pickup coordination)
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What kinds of wines you enjoy most
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Whether you prefer a relaxed, leisurely day, high-energy celebration atmosphere, or a more curated, educational tasting experience
After Booking: We Handle the Details
Right after you secure your date, our team contacts you to discuss your preferences in detail. Based on what you share, we'll provide a personalized list of Sonoma wineries that match your tastes, group style, and timing — or if you already have your own itinerary in mind, we'll help organize the schedule around your selections.
This consultation ensures your private tour feels effortless while being completely tailored to what your group loves most.
Enjoy the day
Sit back, relax, and enjoy Sonoma County while we handle the driving. Your group can focus on the views, the wine, and the experience instead of directions, parking, and logistics.
Sonoma Wine Tour Availability
Private Tours for Every Occasion
Bachelorette Parties
Celebrate with a private wine tour that gives your group flexibility, comfort, and a fun day together in Sonoma County. We help make the day feel organized without making it feel rigid.
Bachelor Parties
Wine tasting, breweries, or a mix of both — we can help plan a private outing that matches your group. Sonoma County offers more than one kind of tasting experience, and we can help build the right day around it.
Birthday Celebrations
Whether you want something polished and elegant or casual and relaxed, a private tour is a great way to celebrate a birthday in wine country. We can help create an itinerary that fits the mood of your group.
Corporate Wine Tours
Private transportation makes team outings, client hospitality, and company events easier to coordinate. We can assist with transportation planning for wine tasting days, dinners, and group experiences in Sonoma County.
Why Guests Book Sonoma Wine Rides
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Local experience navigating Sonoma County wineries.
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Help with the planning process, not just transportation.
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Private service tailored to your group.
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Convenient pickup and drop-off.
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A safer, more relaxing way to enjoy wine country.
Planning a private Sonoma wine tour can feel overwhelming, especially with so many wineries to choose from. Sonoma Wine Rides helps simplify the process so your group can enjoy a better experience from start to finish.
Explore More Sonoma Wine Tour Options
Not sure if a private tour is right for you? Read why booking a private wine tour beats driving yourself — from safety and convenience to discovering wineries you'd never find on your own. Planning a bachelorette weekend? Learn why Sonoma County is the perfect bachelorette party destination with private wine tours tailored to your group.
Looking for something more social? Our join-in group wine tasting tours are a great way to meet fellow wine lovers on a curated 5–6 hour experience at $139.99 per person. Browse all of our Sonoma wine tours to compare options and find the right fit.
Private Tour Frequently Asked Questions
How much does a private Sonoma wine tour cost?
Private tours are priced at $100.00 per hour plus $40.50 per person, with a 20% gratuity automatically
added to the final total. Most tours run 5–6 hours. For example, a group of 4 on a 5-hour tour comes to
approximately $794 after gratuity. Tasting fees at wineries are paid separately and typically range from
$20–$35 per person. Your guest count is confirmed two weeks prior to your tour date, at which time
final payment is due. Should you wish to add guests after confirmation, we're happy to accommodate
additional travelers subject to winery availability, with the per-person rate applied to each added guest.
How long do private wine tours last?
Most private tours run 5–6 hours, but the schedule is flexible. Some groups prefer a shorter 4-hour
afternoon, while others extend to a full-day experience. We'll help you plan a timeline that works for your
group's pace and interests.
Can we choose which wineries to visit?
Absolutely. If you have specific wineries in mind, we'll build the route around your selections and help
coordinate reservations. If you'd rather leave it to us, we'll recommend wineries based on your wine
preferences, group size, and the region you'd like to explore.
Is lunch included on private tours?
Lunch is not included in the tour price, but we have several options to keep your group well fed. You can
add our curated charcuterie boxes at $17.99 per person — a perfect pairing for a day of wine tasting.
Other options include stopping at a winery with on-site food service, making a reservation at a local
restaurant, or packing a picnic. We're happy to recommend great spots along your route.
What is the cancellation policy for private tours?
Our cancellation policy is based on how far in advance you cancel before your scheduled tour date:
• 14+ days before your tour — full refund
• 7–14 days before — 50% refund
• 2–7 days before — 25% refund
• Less than 2 days before — non-refundable
All cancellation windows are based on the tour start time.
How far in advance should I book a private tour?
We recommend booking at least one month in advance to secure your preferred date. During busy
season — typically late summer through fall harvest (August through October) — booking even further
out is a good idea, as popular dates fill up quickly. For last-minute availability, reach out directly — we
occasionally offer special last-minute deals on open dates, so it's always worth checking.